Why Authenticity Matters In Entrepreneurship

Neil Mathew
4 min readOct 21, 2022
https://www.inc.com/peter-kozodoy/why-be-yourself-is-the-best-advice-that-few-entrepreneurs-actually-understand.html

Entrepreneurs are important to the world and society in general. Some propose innovative solutions to some of the most challenging issues humans face. Others have scaled their company to greatness because of solid products or services and excellent marketing campaigns. However, there’s another aspect to consider: how authentic is your startup?

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Neil Mathew

Copywriter/Ghostwriter. 1 million+ views. 5x Top Writer featured in The Startup, Level, Med Daily, and more. Inquiries: www.neilmathewcopywriter.com