Marketing has never been more important in real estate, with the competition being more fierce than ever before. With Wall Street buying up more homes and driving prices up, it’s getting more difficult for real estate brokerages and teams to differentiate themselves and attract buyers.
There are countless factors to consider when it comes to real estate: rising interest rates, local market volatility, government policy, and changing demographics/economic conditions. Through it all, real estate brokerages and teams must go out of their way to stand out from the competition, forge strategic partnerships, and create content that will bring in qualified leads.
Let’s examine some of the most essential real estate marketing trends of 2023.
Want to connect in a deeper way with your local community to generate more leads? One of the most straightforward ways is to create content your ideal client will appreciate. Your potential buyers will be looking for insights that help them understand the local market, the best times to buy/sell, and research-driven insider knowledge to help you establish trust and credibility.
While this trend may not be “new,” content marketing remains mandatory for real estate teams that want to be successful. In fact, according to SEMRush’s State of Content Marketing 2023 Global Report, 100% of real estate companies/brands that utilize content marketing are successful.
Chatbots are a valuable way to help generate qualified leads 24/7, not just during work hours. These virtual assistants, often powered by AI, can start conversations with prospects when they visit your website. They can also help agents in various ways, whether scheduling property viewings, following up with prospects, answering basic questions, or determining whether a prospect wants to buy or sell.
Chatbots may not replace human conversations, but they can be quite effective. Business leaders have claimed that, on average, chatbots can increase sales by as much as 67%.