McDonald’s And Their New Tech Acquisition

McDonald’s is one of the most popular fast-food chains in the world, and it boasts thousands of locations in over 100 countries. For those who might be unaware of just how popular the chain is, it serves an average of 69 million customers daily. Its gold and red arches are recognized just about anywhere in the world. There are more individuals that are more concerned about healthy eating than ever, but that doesn’t mean that McDonald’s isn’t still bringing in billions of revenue regardless, and it has been etched into popular culture forever. For those who might not know, McDonald’s just acquired Dynamic Yield, a Tel Aviv-based startup that focuses on Big Data.

This might surprise some, but it certainly should not. Dynamic Yield is reportedly worth in the hundreds of millions, and many business analysts have called the price that McDonald’s paid for it — $300 million — a bargain. Of course, when you consider the fact that it is the biggest acquisition that McDonald’s has made since Boston Market in 1999 — you start to see the importance of the move. While tech companies might acquire competitors and even new disruptors in the space constantly, McDonald’s has mainly focused on expansion and/or incentivizing franchisees to boost revenue more than seeking out companies that might help them with overall optimization and productivity.