How Startup Founders Can Implement A Lead Generation Strategy To Attract Their First Customer

What is lead generation? Technically, lead generation, or “lead gen,” is simply the process of filling your sales funnel with interested potential customers. For example, a software company might offer a downloadable Ebook and hope it interests people in using their services. A plumbing company might also create blog content and implement an SEO strategy to attract local customers.

While there’s nothing wrong with spending money on marketing or moving into an expensive office, the truth is that startups fail or succeed based on whether they can attract enough customers. Once they can attract customers, the main obstacle involves retaining them for a long time for consistent revenue.

Startup founders have many obstacles: they must scale the company while maintaining enough resources. They have to do so all while thinking about equity, competition, brand messaging, reputation, etc. Here are some ways startup founders can implement a lead generation strategy to find their first customers.

Revamp Ads

A startup is constantly testing and optimizing. Many are forced to adjust and pivot to market conditions without that many resources. Sometimes, a simple tweak to your ads can increase lead generation…