How Businesses Can Harness The Power Of Influencer Marketing

Neil Mathew
5 min readJun 15, 2023

The point of marketing used to be to drive as many people as possible to a product or service with the least effort. However, in today’s digital world, influencer marketing is quickly becoming the preferred method for driving customer engagement and creating a lasting impact.

Influencer marketing is the practice of leveraging an individual with a strong online…

--

--

Neil Mathew

Copywriter/Ghostwriter. 1 million+ views. 5x Top Writer featured in The Startup, Level, Med Daily, and more. Inquiries: www.neilmathewcopywriter.com