Cannabis Marketing In 2024

The cannabis industry continues to experience significant growth, with experts estimating the sector is worth around $60 billion this year. Of course, the industry still faces constant legal/ regulatory challenges and other obstacles like overproduction, insurance issues, and competition from the illicit market. Still, there is no denying that the cannabis industry is booming worldwide.

With this growth comes new questions about cannabis marketing: how can cannabis be marketed more responsibly? What channels should cannabis marketers be focused on, and what trends will be the most significant moving forward? Here, we examine the state of cannabis marketing in 2024.

The Legalization Landscape

Of course, the growth of the cannabis sector largely depends on marijuana legalization. On November 7th, Ohio became the 24th state to approve legal recreational marijuana. In 38 states (including Washington DC), the use of medical marijuana is also legal.

As more states in the U.S. and countries worldwide legalize or decriminalize cannabis, continued growth in the cannabis sector is expected. This shift not only bolsters sales but also encourages a…